How do you make your followers love to read your content?
If you don’t know about these secrets, you could be killing your blog without even knowing it… The whole idea behind this is to make sure readers will not switch you off.
Tell a story!
All the best blogs have one thing in common — they tell a story. People love to read stories they can relate to. You can apply this strategy to just about any subject. Write about the reasons why you got started with your hobby. People will relate to you and you’ll form an instant bond.
There is nothing worse or even more pathetic than a writer who bluffs. True, many writers have written well-fabricated tales and passed them off as genuine, but they were able to do so only because they backed up their writing with plenty of research.
If you were asked to write about thoroughbred handicapping right now, for example, how much would you be able to produce without doing some research? Probably not much. If you tried to bluff your way through it even the beginning handicapper would see right through your copy.
Even in cases where you already know quite a bit about your subject, you need to do at least some research in order to write really good posts. The more you know about the subject and your readers, the easier it will be to hit on the “hot buttons” and your readers will instantly relate with you.
Use “in-the-loop” lingo your reader expect to see.
If you do your research properly, you’ll be able to speak the language your audience uses, and make them much more comfortable with what you have to say. For example, let’s say your hobby is playing the video game Halo. When your readers come to your site and see terms such as “killing frenzy” and “no-scoped” they’ll know you’re genuine and trust your advice immediately. Unless you play Halo, those terms probably mean nothing to you, but they mean a lot to serious gamers. And this is the immediate connection you need to make with your readers if you plan to earn their trust.
Write like you speak
Be sure to write like you’re talking to your reader. That means it’s OK to be grammatically incorrect from time to time.
After all, I know I’m not supposed to start my sentences with the word “and” but I do it all the time, on purpose. That’s because I’m chatting with my readers, not instructing them. So incomplete sentences like this one are OK on the web. Just don’t try to convince your English teacher it’s OK! Again, it’s all about a comfort level you want your readers to reach when they’re at your site.
Use short sentences, and really short paragraphs!
The last tip I want to share with you has to do with actually writing your posts. While this may seem insignificant, trust me… it is VERY important.
You absolutely MUST use short sentences and paragraphs in your copy. Longer sentences not only bore readers, they scare them off!
When someone arrives at your page and sees long paragraphs, their eyes tell their brain that there is work ahead. The brain then tells the finger to click away from your site. It all happens in a flash, but they’re gone forever.
These days, more than ever, everyone wants EASY and FAST.
So give them “easy and fast”
This is a real challenge if you are new to writing online content. In fact, it is not uncommon to be able to edit a long paragraphs to HALF the size without losing content. And look out for sentences which run more than 2 lines. If you cannot rewrite them, use short sentences between longer ones to break up your posts and keep a chatty style of writing.
As far as paragraphs go, try to limit them to 3 or 4 sentences at the most. Anything longer will be shunned by many readers no matter how great the paragraph content might be. It’s perfectly fine to use one and two sentence paragraphs online.